The one thing you need to do to be customer-oriented

Customer-oriented. That is what every organization wants to be, especially in the services industry. Because it's all about the customer, right? The happier the customer is, the more successful your organization is. But although many studies have been done on customer-centric business strategies, it often proves to be very difficult to create commercial success by putting a lot of attention and energy into customers. Did you know that there is a surprising alternative approach that could make you much more successful?

Focus on employees

“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”

It is a well-known quote of the successful entrepreneur Richard Branson. The idea behind this is that employees who feel valued and respected are motivated to fully commit themselves to the customer. Happy employees create happy customers who purchase more products and services, which results in satisfied shareholders. By focusing on your own people, you ensure that they can commit themselves to the maximum for your organization.

The employee-centric approach

A couple of guidelines to get satisfied or happy employees:

  • Make sure employees feel safe and enjoy going to work:

Employees should be happy and proud to work for your company. Make sure they work in a pleasant environment and feel safe and respected. Not only the physical working environment, but also the company culture is important in this. Recent discussions about unacceptable behavior within various organizations make this point more relevant than ever.

  • Reward and value employees:

That includes more than salary. Motivate people, compliment them on their choices and efforts and let them know how important they are to the organization. Make employees realize that they have an important contribution to the organization and say how happy you are with them. Showing gratitude and appreciation doesn't have to cost a lot of time and money, but it will give you a lot in return in terms of productivity and loyalty.

  • Empower employees to take decisions:

Trust your employees. Stimulate them to come up with ideas and initiatives and to implement their plans. Even if things go wrong every now and then. Employees who take their own decisions and take responsibility grow in their roles, are committed to the company and proud of the successes achieved.

“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” - Richard Branson

The shortest route to success

The employee-centric approach is a shorter route to success than the customer-centric approach. Because, if you focus on the customer, you try to deliver the best products and services, excellent support and a great customer experience. That is very ambitious to strive for in a competitive market. A much easier, more successful and more fun approach is to make sure your employees are happy. They will do the rest. This takes time and effort, but ultimately, it will bring you a lot. Besides that, you will make a lot of people happy and you get to work in a pleasant, positive and successful organization every day!

Philip van Kemenade

Marketing Manager

Philip van Kemenade completed his Marketing Management studies at Tilburg University in 2010 and has been working for Dysel since 2011. As Marketing Manager he is responsible for the branding, appearance and proposition of Dysel. Due to his extensive experience in helping equipment dealers, he knows the challenges in the industry and he works every day on aligning Dysel's products and services to the requirements and wishes of the customer.

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