After more than two years of blogging, the time has come; this is Dysel's 100th blog. In January 2016 we started blogging. Many Dysel colleagues have participated and written about their expertise in one or more articles. Do you still question whether you should blog or not? Here are five reasons that will convince you for sure.
1. Share your knowledge and expertise
Blogging is a great way to share your knowledge and expertise with the rest of the world. We have written blogs about, for example, ERP and CRM software, project management and business processes. Subjects with which we have a lot of experience and where many followers of our organization are interested in. Blogging allows you to demonstrate that you are a knowledge authority in specific areas. Your employees are the experts in what they do and with blogs you can prove this.
2. Help all of your stakeholders
There are many stakeholders that you can help with your blogs. Your own employees, customers, prospects and partners. Everyone can learn something from what you share in your articles. Employees learn more about the jobs of their colleagues, customers and prospects get informed about your services and partners get to know for what topics they can contact you. All this does not directly result in new business, but it is appreciated by all followers of your organization that you share your knowledge with them.
3. Attract more visitors to your website
Of course, you publish your blogs online on your website and through various social media. That will bring you more website traffic. Once again, this does not directly generate extra business, but indirectly it does. When you write good blogs that are relevant to your target group, this will also be picked up by search engines (Google). Many of the extra website visitors will never use your products and services, but there is a clear relationship between website visit and business, so you will benefit indirectly.
4. Create brand awareness and boost your brand identity
With blogging you increase your brand awareness. With every blog that you publish, your organization is brought to the attention of your audience. More and more people are going to get to know your company and follow what you do. And because you have 100% control over the message you proclaim in your blogs you can work on your brand identity in a great way. You can influence to a large extent the experience people have with your organization.
5. It’s fun and it’s free!
Perhaps the most underestimated reason to start blogging: it's fun to do and it costs you nothing (or at least not much). Writing a blog takes little time. Once you find a creative and interesting topic, you can create an article in no time. Make sure your website has a blog section, you may have to invest in that. But otherwise it is mainly a matter of occasionally spending time and energy in writing an article. A nice variation to your other activities!
Want to know more about how you can start blogging? Contact me.
Philip van Kemenade is marketing manager at Dysel and is in contact with software end users every day.