5 types of Business Intelligence users in your organization

More and more equipment dealers manage their organization based on facts and figures. A powerful Business Intelligence solution is indispensable for this. The entire company must acknowledge the value of BI and the importance of data-driven decision-making. But not everyone uses BI in the same manner. Does your BI solution suit all these 5 types of users?

1. The data analyst

The data analyst loves data. This type of user continuously collects, organizes, analyzes and presents data. Making decisions based on gut feeling is out of the question. The data analyst looks at statistics and demands arguments for every decision, small or large. To discover new data patterns, to gain new insights and to think about new ways to present data in the best possible way in reports and dashboards are daily activities of the data analyst.

2. The executive

The management of your equipment dealership uses BI to make the organization more efficient, reduce costs and enable growth. This type of user is interested in dashboards with KPIs and in periodic management reports. There is no time to play with data, zoom in on details or create your own reports. The KPIs must be available 24/7 and management decisions are based upon these numbers. Every opportunity to speed up the process, reduce costs or make more profit is used.

3. The advanced business user

For business users of BI solutions, we can distinguish between advanced and regular users. The business user is often a manager. For example, the sales manager, rental manager, service manager or parts manager. The advanced business user is able to organize, analyze and present data himself. This user knows his or her information needs and can fulfill these needs using the BI tool plus by applying his or her own knowledge and skills in the field of data analysis.

"By involving the different types of users in BI meetings from selection to usage, you increase the chance of success."

4. The regular business user

The regular business user is also typically a manager in your equipment dealership. But unlike the advanced BI user, this manager needs predefined dashboards and standard management reports. This user lacks the skills and/or needs to analyze data and gain new insights. This type of user rather wants to share his/her thoughts just once about the desired information that the BI solution must provide to properly manage his department.

5. The IT department

It goes without saying that the IT department plays an important role in BI. They are responsible for the infrastructure and available tools in the company and they manage the rights and roles of employees. But they will also try to close the gap between IT and business operations to accelerate the adoption of BI. They also play a crucial role in BI security and in making sure data procedures are in line with the GDPR regulations.

When selecting, implementing, managing and using Business Intelligence in your equipment dealership, you should take all these types of users into account. On the one hand, the tool must be accessible and user-friendly, on the other hand it must enable in-depth and extensive analyzes. It is also important that the BI solution is focused on your industry and that it is secure and reliable. By involving the different types of users in BI meetings from selection to usage, you increase the chance of success.