If you can't explain it simply, you don't know it well enough

Does your organization have a sales department? Then you will most likely have software for Customer Relationship Management (CRM), either as a separate application or as an integrated module of your ERP system. CRM software puts the customer at the heart and helps you to improve your competitive position by operating more customer-focused and help you to better meet your customer’s needs. Your organization needs CRM software, but to really make a difference to your customers, you need access to your CRM data anywhere and anytime. Let me give you four reasons why a mobile CRM application is indispensable: Access your information anywhere and anytime Sales people are often outside; on the road and at the customer site. A mobile CRM...