Blog The importance of integrated ERP and CRM
Many organizations implement ERP (Enterprise Resource Planning) software and CRM (Customer Relationship Management) software separately. But with separate systems for ERP and CRM, you will constantly have to worry about the quality and completeness of data used by employees in their decision-making. A 360-degree view of your customers Whether it is the account manager who completes a sales deal, administration who sends out an invoice or the technician who carries out a service job; every customer interaction is important information for your company. For a complete insight into your customer, you need to register all interactions in the same system. This enables you to provide the best service and to take the best decisions based on...