In the sale, rental and service of machines and equipment, you have to deal with many different processes. It seems like an almost impossible task to properly automate and manage it all. But if you want complete control over your business, you need one complete Dealer Management System.
Many departments, many processes, many requirements and wishes
Just take a tour of your equipment dealership and ask each department about the processes they go through, documents they use and reports they consult. Purchasing equipment and parts, quoting and selling equipment and parts, the complete rental process, bookkeeping, planning, executing and administering work orders, managing inventory, contacting customers, suppliers and partners, contract management, fleet management, etc. The biggest challenge for your organization is to have all these diverse processes under control so that they are carried out timely and correctly.
Complex integrations and imperfect information
It is not easy to find a single system capable of supporting and managing all these processes. Often one of the following decisions is made:
- Different systems, e.g., a financial package, a rental solution and a service planning system, which are then linked together.
- A Dealer Management System with limitations where it is taken for granted that some processes are not supported at all, if at all.
- A Dealer Management System for which many customizations are being developed.
While these choices are all meant to make things easier, they actually make the problem worse. Option 1 leads to complex and expensive integrations that, moreover, can never compete with one central system. Option 2 is using a DMS without being able to take advantage of the main benefit of DMS - controlling ALL business processes. And option 3 is complicated and expensive to develop and maintain.
"Having one complete, user-friendly and modern Dealer Management System is more important than ever in 2021."
Go for one Dealer Management System
The main common problem with the above choices is that they don't provide what your equipment dealership necessarily needs: complete visibility into your equipment from every department and throughout its lifecycle. So to become more successful, you will really need to go for a single Dealer Management System that can deal with the challenges of sales, rental, service, parts, finance and all the other issues that are daily realities for equipment dealers.
More important than ever
Having one complete, user-friendly and modern Dealer Management System is more important than ever in 2021. First, because it has become increasingly difficult for equipment dealers to differentiate themselves from the competition. The quality of equipment has increased (there are no more bad brands) and the margins on sales of new equipment are under enormous pressure. So where can equipment dealers make a profit? By providing excellent service, offering flexible rental and lease options, and fast and accurate delivery of parts. And these are exactly the things that require a Dealer Management System.
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