More and more equipment dealers are managing their organizations based on facts and figures. A powerful Business Intelligence solution is indispensable for this. The whole company must recognize the value of BI and understand the importance of data-driven decisions. But not everyone uses BI in the same way. Does your BI solution fit all of these 5 types of users?
1. The data analyst
The data analyst loves data. This type of user is constantly collecting, organizing, analyzing and presenting data. Making decisions based on gut feeling is out of the question. The data analyst looks at statistics and wants a numerical justification for every decision, small or large. Discovering new patterns, gaining new insights and devising new ways of presenting data in reports and dashboards are daily activities of the data analyst.
2. The board member
The management of your equipment dealership uses BI to make the organization more efficient, reduce costs and enable growth. This type of user is interested in dashboards with KPIs and periodic management reports. There is no time to play with data, zoom in on details or create their own reports. KPIs must be available 24/7, and that is what is being driven. Every opportunity to speed up the process, reduce costs or gain more profit is taken.
3. The proficient everyday user
Among daily users of BI solutions, we can distinguish between proficient and normal users. The daily user is often a manager. For example, the sales manager, rental manager, service manager or parts manager. The proficient daily user is capable of organizing, analyzing and presenting data himself. This user knows his or her information needs and is able to meet these needs himself or herself using the BI tool plus his or her own data analysis knowledge and skills.
"By involving different types of users in BI consultations from selection to use, you increase the likelihood of success."
4. The normal everyday user
The normal everyday user is likewise typically a manager in your equipment dealership. But unlike the proficient BI user, this manager needs ready-made dashboards and standard management reports. They lack the skills and/or the needs to analyze data themselves and gain new insights. This type of user prefers to think one-on-one about the desired information the BI solution should provide to properly manage his department.
5. The IT department
Obviously, an important role in BI is played by the IT department. They are responsible for ensuring that the right infrastructure and tools are in place in the company and managing employee permissions and roles. But they will additionally focus on closing the gap between IT and business operations in order to promote BI adoption. They also play a crucial role in securing BI and handling data in line with AVG regulations.
When selecting, implementing, managing and using Business Intelligence in your equipment dealership, you need to consider all of these types of users. The tool must be accessible and user-friendly on the one hand, but also allow for in-depth and comprehensive analysis. It is also important that the BI solution is focused on your industry and is secure and reliable. By involving the different types of users in BI consultations from selection to use, you increase the chances of success.
