A webinar is an excellent way to inform, persuade and ultimately sell to a diverse group at low cost. Regardless of the industry you work in and the customers you serve; webinars can greatly boost your marketing and sales efforts.
Reach a wide audience at low cost
A webinar is an online event in which you invite prospects and customers to tell them more about your products and services, share your knowledge and expertise with them or try to make them see why they should engage with you. A webinar makes it possible to inform a large and diverse group of people anywhere in the world in a short period of time.
For various purposes
Whether you want to spread knowledge or bring in new customers, webinars make it possible.
- Increase your brand awareness
- Generate new leads or prospects
- Strengthen relationships with customers, often by informing them or sharing your expertise on an important topic with them
- Promote a new product or service, for new and/or for existing customers
- Getting prospects to take the next step in the sales cycle, for example, they already know you and now want to know if there really is a match with their needs
What do you have to offer?
To make a webinar a success, you must make it clear what value you have to offer to your audience. Don't focus on your company, product or service, but tell and prove why they should buy from you. With a webinar, this is extra important because your audience is gone with the click of a mouse. The time and effort they put into attending the event is minimal and if your message is not compelling they will be gone in no time.
"Don't focus on your company, product or service, but tell and prove why they should buy from you."
Take care of the whole process
Organizing a webinar involves more than just the presentation during the session. Determining the target audience, inviting people, promoting the webinar, arranging the registration process with invitations, confirmation emails and simple access to the webinar. And afterwards, a thank you, an evaluation and of course follow-up.
Make it an enjoyable or even fun experience
Just because you have a clear business purpose in mind with webinars doesn't mean it has to be a formal and business-like event. With enthusiasm, liveliness and even a little humor, it will be fun for the audience. And that increases your chances of success. After all, a fun message sticks better and creates a positive association with your company.
Remko Gaastra is in charge of Dysel North America. He manages a team of industry experts to make equipment dealers in North America more successful.
