Does your organization have a sales department? If so, you undoubtedly have Customer Relationship Management (CRM) software, either as a separate application or as a module of your ERP system. CRM software puts the customer first and helps you improve your competitiveness by being more responsive to customer needs and more customer-centric. Your organization needs CRM software, but to really make a difference with your customers, you need access to your CRM data anytime, anywhere. I give you 4 reasons why a mobile CRM application is indispensable:
Access all information anywhere
Salespeople are out of the office a lot; on the road to customers and visiting. A mobile CRM application provides salespeople with anytime, anywhere access to important CRM data. But a CRM system on your mobile or tablet also provides convenience outside office hours. Think, for example, checking the latest sales figures at home on the couch.
Greater chance of achieving your sales goals
With a mobile CRM application, salespeople can look up important information about the customer right before their visit, create a quote or enter an order during the visit, and add the visit report and follow-up appointment to the system after the appointment. That means better customer service, substantial time savings and, above all, a greater chance of achieving your sales goals.
Always insight into current information
The information in your CRM system changes every day. If your customer reports a complaint to your colleague in the morning, you want to know about it in the afternoon when you visit. And vice versa; the appointments you make while visiting the customer or prospect you want to be able to record directly in the system and have them followed up by colleagues. A mobile CRM application makes this possible.
Shorten your sales cycle
Without a mobile CRM application, your sales cycle takes considerably longer. Visit reports that take a long time to arrive, tasks that are not entered until a day later and quotations that cannot go out the door until after the weekend. By accessing the CRM system on your smartphone or tablet, you can move faster and shorten the sales cycle. Pleasant for you and for the customer.
As Product Owner, Joan Gaastra has the wheel in his hands at Dysel. He determines which functionality will be developed and where the priorities lie.
