While every equipment dealer is unique and has its own challenges, there are also many similarities in the industry. Based on my work experience in this industry and my experience supporting dealerships, I have identified 3 main challenges that every equipment dealer faces.
1. Keeping up with the latest technology
Dealers tend to keep using old technology, and this leads to wasted resources:
- Processes that no longer connect
- Internal workflows that don't add up
- Much time needed for daily work
Lost time is the result of all of the above; and time is one of the most expensive resources in this industry. Your focus should be on improved efficiency. Look at the daily processes of ANY department and see how you can make life easier for all your employees and improve decision-making. The software plays a crucial role in this; make sure it is user-friendly, tailored to your type of business, with mobile access and supported by experts in your industry.
2. Minimizing equipment downtime.
When the equipment/material is not operational in the field, it costs a dealer a lot of money. Be sure to track each item and its maintenance needs. Stay abreast of preventive maintenance plans and warranties, if applicable. This contributes to:
- Reduced maintenance costs for any property.
- Reduced unscheduled downtime
- Improved decision-making
- Regulatory compliance
- Maximizing the efficiency of objects
3. Successfully manage customer relationships.
Managing customer relationships in a digital world can be tricky. Building good customer relationships is harder than ever, there are simply too many choices. Remember the 80/20 rule, 80% of your business comes from 20% of your most loyal customers. The best way to ensure that you build long-term relationships with your customers is to have up-to-date software. This includes mobile access and real-time information. Only then can you have a much closer relationship with your customers.
Do you recognize these challenges? I can help! I know what's going on within your equipment dealership, and I know how to help you on the road to improvement.
April Potts is responsible for Marketing & Sales at Dysel North America and combines experience in marketing, at equipment dealers and with ERP software to help dealers drive their business forward.
