After more than two years of blogging, here it is; this is Dysel's 100th blog. We started blogging in January 2016. Many Dysel employees have contributed and expressed their expertise in one or more articles. Are you still doubting whether blogging is for you? Here are five reasons to put you over the top.
1. Share your knowledge and expertise
Blogging is a great way to share your knowledge and expertise with the rest of the world. We have written blogs about, for example, ERP and CRM software, about project management and about business processes. Topics in which we have a lot of experience and in which many followers of our organization are interested. Blogging gives you the opportunity to show that you are a knowledge authority in certain fields. Your employees are the experts in what they do and with blogs you can prove this.
2. Help all your stakeholders
There are many stakeholders you can help with your blogs. Your own employees, customers, prospects and partners. Everyone can learn something from what you share in your articles. Employees learn more about what their colleagues are doing, customers and prospects become informed about your services, and partners know what they can turn to you for. It won't bring you new business directly, but it is appreciated by all the followers of your organization that you share your knowledge with them.
3. Attract more visitors to your website
Of course, you will post the blogs online on your website and through various social media outlets. That's going to bring you additional website visitors. Again, that doesn't mean extra business directly, but it does indirectly. If you write good content blogs that are relevant to your target audience, this will also be picked up by the search engines (i.e. Google). Many of the extra website visitors will never use your products and services, but there is a clear relationship between website visits and business, so indirectly you are going to benefit.
4. Create brand awareness and boost your brand identity
By blogging, you are working on brand awareness. With every blog you publish, your organization is back in the attention of your audience for a while. More and more people get to know your company and follow what you do. And because you have 100% control over the message you proclaim in your blogs, you can work on your brand identity in a great way. You can strongly influence what perception people have of your organization.
5. It's fun and it's free!
Perhaps the most underrated reason to start blogging: it's fun to do without costing you anything (or at least not much). Writing a blog takes no time at all. Once you have a creative and interesting topic, you can develop it into an article in no time. Make sure your website has a blog page, you may have to invest in that. But other than that, it is mainly a matter of putting time and energy into writing an article now and then. A nice change from your other work!
Want to know more about how to get started with blogging? Contact me.
Philip van Kemenade is marketing manager at Dysel and has daily contact with end users of software.
