An investment in good CRM software can pay off handsomely for you as a company. Organizations that prepare a solid business case in advance that juxtaposes the costs and expected benefits will find that in many cases the investment pays for itself quickly. That's because there are several benefits that come from using a CRM solution.
Better understanding of your customers and prospects
CRM software gives you a better understanding of who your target audience is. You know the industries in which your customers are active, what products or services they purchase from you, what your best customers are or which customers may be causing you losses, etc. You will also learn why you are losing deals with customers or prospects and get insight into the complete history of contact moments with customers and prospects. All this will enable you to approach the market more successfully.
More successful sales processes
By managing your sales processes with the help of a CRM system, you increase your chances of success. You have all the customer's information available to you at all times, can create tasks for timely follow-up in the sales process and can move quickly which the customer will appreciate.
Higher productivity
Automation of CRM processes increases the productivity of your employees. No more going through piles of thick files, but having the right documentation immediately at hand. No more collecting reports on paper, e-mail or from colleagues, but seeing immediately how things are going and what actions are required. You save a lot of time and you become more decisive.
Provide better service
Providing good customer service is something we all want. This involves many facets of your organization. Good CRM software makes it a lot easier. You can resolve complaints or questions quickly and adequately, proactively approach customers with new products or services, offer your target group customized offers and a personal approach.
Do you really want to be successful?
You're only really going to score with CRM by integration with your ERP system and through deployment of a mobile CRM application. You will then have anytime, anywhere access to your CRM system and be able to utilize the above benefits even better.
Philip van Kemenade is a marketer at Dysel and has daily contact with end users of software.
